Published On: Fri, Jan 15th, 2016

Analysis of 15000 Instagram Stories

According to the recent surveys and the statistical results, more than 400 million people around the world use Instagram stories on the daily basis and this number is increasing with the passing time.


These stories might be helpful for the Instagram followers to get themselves connected to their friends and families in interesting and funny ways and for the businesses, these stories provide the better room of success and communication opportunities among the brand and its key customers.

Following mentioned are the contents of the survey that was conducted by taking 15000 Instagram stories under view from top 200 brands of the world that use Instagram stories in their marketing techniques.


– Key findings
Well, this was simply found out by the interviews that the brands which posted more got better results as compared to those which post less. This is exactly what was intended from the survey about the optimal posts lengths. Completion rate is also very important as it determines the number of times the stories of a specific account was watched and framed in the given period of 24 hours. After every seven stories out of the 15,000, the stories’ completion rate fell below 70 percent.

However, this is also crucial that how it could guide a harder limit for the best time to post stories over Instagram. Even though, the results become phenomenal when you post more lengthy stories like up to 10 frames as then there is less difference in completion rates between 20 and the 12. Perhaps, it was found that more than half of the accounts were found to be posting 20 more times more stories than the other and this was about 55 percent of the completion rate.

– Time for posts
One of the interesting and the important findings from the survey was that this showed the most favorable time for posting the stories on an Instagram account and that time really matters as it determines the amount of audience to be present over your stories.

According to the survey, the best time to post stories over an Instagram account is outside the working hours as these are the times when people are less busy and they have the time to look into their accounts for getting detailed information regarding different stuff. The best time to post the stories over the Instagram account is between 4 am to 6 am, 8 am to 10 am 12 pm to 2 pm and 8 pm to 10 pm.

These are the times when the people are most likely to get involved with your Instagram stories.

A hypothesis was also made based on this finding that showed that the people tend to have more time to watch and observe the Instagram stories when they are not at work, before their work timings, and in lunch timings. These timings are the best for boosting up your stories.

– More content
Posting as much content as you can is the best way found out by this survey to get reach to the wide range of audience for your brand as the top 200 brands post more content to have increased attention of their followers.

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